Blog 3 - 'How can radio.co and/or podcast.co help an audio based business?'

Radio.co and Podcast.co help audio-based businesses because they allow them to create content that reaches a wider audience on a more personal level, meaning they can show the listeners what they are and what they do by talking directly to them. Helping the business set up a radio or podcast channel and recording and editing the pieces for them if the business wishes for them to do so. These websites also help gain an audience for the business as radio/podcast.co understand how to target specific listeners to gain a large following for businesses that are willing to out the effort in, this means they will reach out on relevant social media platforms and their website. Creating a new business means looking into the technological advances that gain a wide amount of attention from audiences, this can be from pre-established business stats to gain an idea for the gap in the market. “Coming up with new business ideas, new products and new processes can allow entrepreneurs and businesses to remain up to datein a world of rapidly changing technology.”(pearsonschoolandcolleges, N/A) The wide amount of research that we can receive by the touch of a hand in the modern day has advanced our knowledge on what customers want/ need in the gap. This research will allow businesses to use the technological advances to their power as they can adapt their ideas to proceed in creation.

References

Pearsonschoolsandfecolleges.co.uk. (2019). [online] Available at: https://www.pearsonschoolsandfecolleges.co.uk/secondary/BusinessAndEconomics/14-16/EdexcelGCSE(9-1)Business2017/Samples/SampleStudentBookMaterial/Topic-1-1-Enterprise-and-entrepreneurship.pdf [Accessed 16 Oct. 2019].

Podcast.co. (2019). Podcast.co | Create a Podcast, Reach the World, Inspire People. [online] Available at: https://www.podcast.co [Accessed 16 Oct. 2019].

Radio.co. (2019). Radio.co | Create Your Own Internet Radio Station. [online] Available at: https://radio.co [Accessed 16 Oct. 2019].